Pusha T's Cousinz Festival Elevates Design and Branding in Year 2
- Jennifer Horton
- Sep 2, 2025
- 1 min read
Cousinz Festival, presented by Grammy winning rap icon Pusha T (of The Clipse), Fam-Lay, and Antonio Dowe, returns for its second year, transforming the Norfolk Scope Arena and Grounds into a hub of music, culture, and community. Building on the excitement of its inaugural year, the Matrix Productions team collaborated on structural design and branded elements to enhance the immersive fan experience - from custom gate entrances and exits to custom art installations on the plaza, as well as branded visuals across LED screens.

![[matrix].png](https://static.wixstatic.com/media/0f38b0_7952b8a1eb5c46548096571e5256a921~mv2.png/v1/crop/x_0,y_371,w_1000,h_258/fill/w_212,h_55,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5Bmatrix%5D.png)



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